psychology rooted. strategy-minded. matcha-powered maker.

turning behavioral insight into strategies and experiences that drive impact and empower people 🌱

specialized in experience strategy, rapid experimentation, and behavioral design that aligns business goals with human decision-making.

explore recent work below

designing clarity

designing clarity

redesigned the platform's structure around real user workflows

redesigned the platform’s core structure to match real user workflows - setting the groundwork for the beta.

redesigned the platform’s core structure to match worklows.

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designing immersion

crafted an immersive UX using muscle memory and sound to streamline complex workflows

crafted an immersive UX using muscle memory and sound to streamline complex workflows

crafted an immersive UX using muscle memory and sound.

designing immersion

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stuff i actually care about

stuff i actually care about

emotion,
cognition,
and behaviour

emotion,
cognition,
and behaviour

understanding mental heuristics, biases, and habits that affect how we make choices

understanding mental heuristics, biases, and habits that affect how we make choices

clarity

clarity

designing clear, straightforward solutions that make complexity easy to grasp

designing clear, straightforward solutions that make complexity easy to grasp

future products

future products

creating a product vision and facilitating collaboration to reach goals

creating a product vision and facilitating collaboration to reach goals

Would love to hear from you

hi, i'm charly

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